Shelly Strickland

Digital Marketing Strategist

Background

Shelly Strickland is our marketing team’s Digital and Social Media Marketing Specialist. She develops constant improvements for our email marketing, social media and website strategies as new technology and channel opportunities become available.

Shelly believes that digital media will soon be the sole channel for future companies to do business. Driving sales through compelling advertising, personal connections via social media and efficient communications through a variety of digital channels are keys to successful digital marketing. Shelly’s task is to position us to lead the way into the expanding digital space for land and commercial real estate.

Shelly has worked with several fortune 500 timeshare companies to develop integrated and interactive marketing programs. She has several years of concentrated efforts in email marketing, campaign management, social media presence, brand management and customer engagement.

Shelly is Six Sigma and PMP Project Management trained and has won three ARDA (American Resort Development Association) awards for integrated marketing campaigns with Marriott Vacation Club and Wyndham Vacation Resorts

Shelly holds a Bachelor’s Degree in Business Administration from the University of South Florida with a focus in Business Management. She was co-owner of a local business for three years and spent several years working with a local Business Broker to market businesses for sale in the area.